FT Working It

Why everyone's a creator - even the CEO

Everyone needs a personal brand - from the company’s newest intern, to the most established CEO. And in the AI era, the rules of engagement are changing fast. In the second in a series of films, FT Working It editor Isabel Berwick explains how to harness the power of a personal brand.


About FT Channels

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.

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FT Working It

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


Working It is the FT's workplace video channel. It offers expert analysis and key takeaways to help leaders and managers make sense of the big news stories and trends shaping the world of work. This FT channel series has been produced by independent reporting from Financial Times journalists