FT Rethink

Investors’ growing appetite for alternative proteins

Investors are showing greater interest in alternative proteins, as the climate impact of food production comes under the spotlight and the global population continues to climb. But meat substitutes are by no means a sure-fire investment success, thanks to the industry’s low barriers to entry, potential regulatory restrictions on labelling and branding, and concerns they may not be as healthy as claimed.


As the world changes at lightning speed, the FT Rethink series explores how to navigate transformative shifts shaping the future, from geopolitics and climate to industry, energy and health. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier.

Rethink sustainability

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FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.

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FT Rethink

FT Channels, a partnership destination that combines impactful and enriching multimedia content to spark curiosity and encourage discovery. Each vertical brings expert insights from the Financial Times and our Partners into the most pressing issues of our time.


As the world changes at lightning speed, the FT Rethink series explores how to navigate transformative shifts shaping the future, from geopolitics and climate to industry, energy and health. The channel alternates between independent reporting from FT journalists and business perspectives from Lombard Odier.